Home / Electronics / 55" BRAVIA XR OLED 4K TV
Sony
55" BRAVIA XR OLED 4K TV
4.7 ★ · 3,120 reviews · Amazon
$1,398
58
Currently above the 90-day average — consider waiting.
Ships tomorrow Free returns
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90-day price history
90 days agoToday — $1,398
AI product summary
Pros
- +Best-in-class OLED processing from Sony's Cognitive chip
- +Excellent for both film and gaming (4K/120)
- +True blacks and wide viewing angles
Cons
- −Priced above several equivalent OLED competitors right now
- −Smart platform (Google TV) can feel sluggish
Best for: Home theater and film enthusiasts who prioritize picture processing over price.
Alternatives to consider: LG C-Series OLED, Samsung S90D OLED
Verdict: A great TV at a currently inflated price — the 90-day trend is climbing, so this is a moment to watch, not buy.
Cross-retailer comparison
Amazon$1,398
Walmart$1,425.96
Best Buy$1,481.88
Target$1,342.08
Illustrative comparison pending live retailer feeds (Section 7.2 Product Ingestion Service).